Here’s how he laid it out: Imagine a scale of 1 to 10, where 10 is the best, and 1 is the worst. Eight is the rating a firm would give a potential project at which they’ll take it on, but aren’t super excited about it. Seven is what the client is willing to pay for said project, and 10 is the level of quality that this client receives from the firm.
“Can the client notice the difference between 8 quality work and 10? No. So why do designers do it?” asked Baker. The responses from the gallery included pride, building portfolios, and passion for the work. However, Baker argues that over-servicing is the same as discounting.