The Japanese mobile gaming company GREE continues to build up its international profile, after a year that has taken it outside of its home market in Japan to build up its profile in the U.S. with acquisitions and more. Today, the company announced that it would support 12 more languages on its gaming platform, taking the total to 14 (including Japanese and English). The news comes one day after GREE took a minority stake in the Holland-based chat service eBuddy.
The new languages are French, German, Italian, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified Chinese and Traditional Chinese), Indonesian, Korean and Thai. Arabic is planned to be available from Nov 2012. In total the GREE Platform, which continues to remain in an open beta phase, allows developers to distribute apps in 169 countries and regions. (The SDK is here.)
The move puts GREE into even closer competition with the likes of Zynga, which also has a strong eye towards its international audiences and localizing content for them. “With the multilingualization, people around the world will be able to access GREE in their native languages for the first time. This is an important step for us in getting closer to our users and making the GREE experience a truly global phenomenon,” Ryotaro Shima, SVP, EML Business Department, GREE, Inc. and CEO, GREE UK, Ltd, said in a statement.