Picture the (slightly exaggerated) scene. Little Jimmy loves his Wii console. His dad’s glad, because due to economic difficulties he’s not bringing in a lot of money these days despite working 23-hour shifts down the pit every day (or something… do they even have pits any more? We dunno) and the family is struggling to make ends meet.
Jimmy’s pals all have Xbox 360s and PS3s but Jimmy understands his dad can’t afford to get him one, and so he’s perfectly content with his Wii. Deep down he knows that the Wii versions of the games his pals play – FIFA, PES, Call Of Duty, (ahem) Dead Rising – aren’t anywhere near as impressive, but he’s happy to make do and he still has fun playing them.
Jimmy’s dad knows his son is a generous kid, and he knows Jimmy loves FIFA more than any other Wii game he owns. Every year Jimmy’s dad works overtime doing… um, 28-hour shifts down the pit every day, just so he can get a little extra money to afford the £30 it costs for the latest FIFA game each year. Jimmy’s face lights up every time and to Jimmy’s dad, that makes up for the 73-hour pit shifts he puts in every day.